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End-Buyer Research: Hospitality Market

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.

This week, our research focuses on the hospitality market, which struggled heavily during the pandemic but has rebounded significantly. Since the pandemic, hospitality employment has grown by almost 8 million and is expected to increase 6.8% in 2024 from the previous year.

Hospitality promotional products serve vendors, restaurants, travel agencies, ski resorts, cruise lines, hotel and motel chains. There are endless options for these companies to use branded merch, including food packaging, drinkware, souvenirs, travel accessories and decorations. Notably, 44% of hospitality end-buyers purchased drinkware last year. Counselor State of the Industry data shows that in 2022, the hospitality sector made up 4.7% of total industry sales, or $1.2 billion.

Cutco Knives tablecloth
Click here for a PDF of this infographic.

Promotional Products Work

The FocusIQ team of personal promotional consultants are happy to talk with you about your credit union's promotional goals and to help prescribe the right products to fit your budget, timing and audience.   Whether you hope to build new accounts, or expand the services offered to your current members, we are here to help.   Call 269 441-1040 ext 4873 or email quotes@shop.cusolutionsgroup.com for your personal consultation today.  

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